Why we ship static sites in 2026
Static output isn't a step backwards — paired with a headless CMS it's faster, cheaper, and safer than most server-rendered stacks.
A static site is just HTML, CSS, and a little JavaScript served from a CDN. No server to patch, no database to scale, no cold starts.
The content seam
Editors work in Sanity; the build pulls published content and bakes it into pages. The marketing team never touches code.
What about dynamic features?
Forms post to a Worker; search runs client-side over a build-time index; personalization stays at the edge. The page itself never needs a server.
The publish loop
Publish in the Studio, webhook triggers a rebuild, CDN swaps the new build atomically. Thirty seconds, no deploys to babysit.
Want the deeper argument?
Read the performance playbookRelated resources
- Blog post · April 28, 2026
Choosing a headless CMS your marketers will actually use
The best CMS is the one your team opens without being asked. Here's what to look for.
- CMS & Workflow
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Blog post · February 10, 2026The image pipeline is your performance budget
Most marketing-site bloat is images. Fix the pipeline once and every page gets faster.
- Performance
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Event · Upcoming · September 15, 2026Frontend Summit 2026
Two days on the state of the modern web: performance, content tooling, and design systems.
- Performance
- CMS & Workflow