White paper ·
The Marketing-Site Performance Playbook
Every technique we apply to hit 95+ mobile PageSpeed on client builds, in one document.
The budget is the pipeline
Images resize at build time and ship in modern formats. Animated canvases pause offscreen and go static on mobile.
| Technique | Metric | Typical gain |
|---|---|---|
| Build-time image resizing | LCP | 0.5–1.5s |
| Inlined critical CSS | FCP | 0.2–0.6s |
| Canvas gating on mobile | TBT | 200–800ms |
Third parties are guilty until proven innocent
Every script must name the metric it improves, or it doesn't ship.
Related resources
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Event · Upcoming · September 15, 2026Frontend Summit 2026
Two days on the state of the modern web: performance, content tooling, and design systems.
- Performance
- CMS & Workflow
-
Blog post · May 12, 2026Why we ship static sites in 2026
Static output isn't a step backwards — paired with a headless CMS it's faster, cheaper, and safer than most server-rendered stacks.
- Performance
- CMS & Workflow
-
Blog post · February 10, 2026The image pipeline is your performance budget
Most marketing-site bloat is images. Fix the pipeline once and every page gets faster.
- Performance